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Blueprint Automation Systems

We'll build it.
Or we'll tell you
not to.

An integrator and a brick-and-mortar operator with forty years of operating experience between them. We build AI and automation for the small business owners who are tired of the hype.

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Ryan Morency and Paul DiRienzo, BAS co-founders
The Integrator
Ryan Morency
The Operator
Paul DiRienzo
The problem

The Saturday-night problem.

Saturday night, 7:30, you're at dinner. Phone buzzes. A lead is asking about your services. You either ruin dinner or lose the lead. That's the business you're in.

Your prospects don't wait until Monday. We build the systems that catch those leads, follow up while you finish dinner, and book the next appointment without you needing to be at a desk.

60s
Response time for missed calls
24/7
Automations covering your website and communications
80%
Of needs can possibly be met by existing tools we can help you set up
$0
Cost of the first "should you" call
What we do

Right-sized systems.
Built once. Left running.

We build AI and automation for the parts of your business that shouldn't need you to be there.

Service 01

System Audits

We sit down with small business owners and pressure-test every automation on the table. The ones worth your money, we'll build. The ones that aren't, we'll tell you to skip.

Service 02

Missed-Call Automation

Every missed call gets contacted within sixty seconds. The lead stays warm. The bridge between "I missed the call" and "I lost the lead", closed.

Service 03

CRM Bolt-On

We don't need to sell you a new CRM. We can build tools that work with your existing system, a lead-capture flow that works whether you're on the floor, on the road, or out to dinner.

Service 04

AI Voice Agents

Phones that pick up at 7:30pm on a Saturday, without sounding like a robot. The AI receptionist that keeps leads warm until your team is back at their desks.

Service 05

Custom AI Builds

Built only when it earns its keep. When an off-the-shelf tool can't do the job, we sit down with you and talk through the ROI, the trade-offs, and whether a custom build actually makes sense before anyone writes a line of code.

Book a call

The first call is free. We'll tell you whether to hire us.

The partnership

Ryan + Paul.

Forty years of operating experience between us. Twenty years building the systems. Twenty years running the kind of business that needs them.

Ryan Morency, BAS co-founder, smiling, in a grey polo
The Integrator

Ryan Morency

Co-founder, Integrator

20+ years building the operational systems businesses actually need to work. Wayfair, Medialab, Impact House Buyers. The tech translator. Turns the complicated stack of tools, APIs, and AI noise into plain-English decisions business owners can actually absorb and act on.

Paul DiRienzo, BAS co-founder, smiling, in a red polo
The Operator

Paul DiRienzo

Co-founder, Operator

Running MetroWest Academy of Jiu-Jitsu in Natick, MA since March 2007, going on 20 years. The exact small business owner BAS was built to serve. Allergic to hype, won't sell you a tool he wouldn't run himself, and leans on a deep bench of local operators to help owners pick what actually moves the needle.

How we work

Could you vs. should you.

The framework we use before we build anything.

01

The "should you" call.

Free. 60 minutes. A real conversation about your business. What's eating up your time? Where are the bottlenecks? What are the headaches you keep working around? We listen, we ask questions, and together we map out where automation can actually move the needle.

02

We build it. Or we don't.

If there's something worth building, we'll scope it, code it, and build it. If it isn't worth building, we'll tell you why. And if there's already a tool out there that does the job, we'll help you set it up instead of charging you for something custom.

03

Hands-off, but we're here.

We build you something that should run itself, that's the whole point. But the business changes, the work changes, and tools need tuning. Optional retainer keeps us available for support and ongoing optimization down the road.

Book a call

Book your "should you" call.

Sixty minutes. No pitch. Just a real conversation about your business.

  • Free. 60 minutes. A straight conversation about what's eating up your time.
  • We'll dig into the bottlenecks and headaches you've been working around.
  • If something's worth building, we'll tell you. If a tool out there already does the job, we'll point you to it.
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Community

Come join the room on Skool.

Our Skool community is where small business owners actually figure this stuff out together. Active. Honest. Operators talking to operators.

Members get access to weekly group calls where we talk candidly about what's actually happening in the AI space, what's working in real businesses, and what's hype. Bring your questions. We'll answer them straight.

You'll also get our full library of training and classroom modules, the same playbooks and walkthroughs we use with paying clients, available to every member.